AI Search Reality Audit
A stress test that distinguishes what the website can prove from what has actually been observed in AI answers. No visibility claim is treated as real until the exact prompt is run on the named platform and the answer/citation is recorded.
Evidence-first No fabricated visibility Preserves existing routes
1. Technical readiness
V668 reconciles the XML sitemap to the indexable route set: the noindex /product URL is removed and the indexable /ai-search-90-day-plan-v667/ route is included.
The existing package contains broad structured-data coverage across Product, Brand, WebPage, BreadcrumbList, LocalBusiness and supporting schema types. Existing manufacturer/product evidence systems remain intact.
2. Live AI visibility — deliberately unclaimed
The supplied baseline contains 297 exact tests across the named AI platforms, but the current records are UNTESTED. This is a measurement gap, not permission to invent a ranking or citation claim.
The correct next action is to execute the exact prompts and record the full answer, cited URLs, competitors, sentiment and accuracy.
3. Prompt coverage
99 prompts are mapped to primary/supporting pages. This is the controlled test queue for local discovery, brand/dealer, product selection, technical problems, waterproofing, interior/exterior, wood/metal and related customer intents.
| Cluster | Mapped prompts |
|---|---|
| Local Discovery | 12 |
| Waterproofing & Damp | 10 |
| Surface Problems | 9 |
| Brand & Dealer | 8 |
| Interior Paint | 8 |
| Primers & Preparation | 8 |
| Comparison & Selection | 8 |
| Project Planning | 8 |
| Transactional | 8 |
| Wood & Metal | 7 |
| Trust & Evidence | 7 |
| Exterior Paint | 6 |
4. Platform test distribution
| Platform | Tests |
|---|---|
| ChatGPT Search | 99 |
| Google AI Mode | 99 |
| Gemini | 99 |
5. Entity clarity
The canonical first-party identity remains Islamia Paints & Decor, 57B Gulam Jilani Khan Road, Topsia, Kolkata 700039. Secondary conflicts are not silently copied into the official site.
| Source | Class | Observed address | Status |
|---|---|---|---|
| Grexa business page | Business profile | 57B, Gulam Jilani Khan Rd, Topsia, Kolkata, West Bengal 700039 | WEB_OBSERVED |
| Sulekha Topsia | Directory | Topsia, Kolkata 700039 | WEB_OBSERVED |
| Justdial | Directory | 57B, Near Shimla Biryani, Topsia, Kolkata 700039 | WEB_OBSERVED |
| AuthorisedDealer.com | Dealer directory | Topsia, Kolkata 700039 | WEB_OBSERVED |
| KnowYourGST | GST aggregator (secondary) | 42A 2 Topsia 2nd Lane, Kolkata 700039 | CONFLICT_REQUIRES_PRIMARY_VERIFICATION |
| Scribd-hosted Udyam certificate copy | Registration evidence (secondary host) | Ground Floor 57B, Golam Jilani Khan Road, Tiljala, Kolkata 700039 | WEB_OBSERVED_SECONDARY |
6. Highest-value next actions
- Run the exact 297 baseline prompts on the named AI systems and save the observed answer/citation evidence.
- Prioritize the 99 mapped prompts where competitors appear but Islamia is absent.
- Keep manufacturer-specific product claims tied to current manufacturer evidence.
- Use customer evidence for experience/reputation, not as a substitute for technical specifications.
- Build authority only through legitimate references, useful original information and real customer/business evidence.
Source controls
AI Search Operating System · 90-Day AI Search Plan · AI Visibility Baseline · Visibility Gap Engine · Entity Audit · Manufacturer Sources