Asian Paints — Master SKU / Identity & Duplicate Reconciliation V296

What was found

The website package contains a matching `product/` and `enriched/product/` tree. Each matching slug represents the same product identity path in two locations. This creates a large duplicate-URL surface even when canonical tags point to the primary product URL.

What was changed

• Duplicate pages preserved.
• Duplicate enriched product pages marked noindex,follow.
• Duplicate enriched product URLs removed from sitemap.
• Primary `/product/.../` pages remain indexable.
• One additional enriched Asian Paints product-experience duplicate was also noindexed and removed from sitemap.

Why this is better

Google can now concentrate crawl/index signals on the intended product URL instead of spending crawl budget across two mirrored URL trees. This is especially important for a large product catalogue.

Manufacturer identity discipline

Current Asian Paints navigation separates Interior Walls, Exterior Walls, Waterproofing and Other Surface categories such as Wood Finishes, Metal Paints, Undercoats and Adhesives. The reconciliation keeps those product roles separate instead of merging similar names into one generic SKU. citeturn0search4

SmartCare freshness

The current SmartCare catalogue continues to expose distinct Terrace & Tanks, Exterior Walls, Interior Walls, Bathrooms, Cracks & Joints and Tiling products. Exact manufacturer claims should remain variant-level. citeturn0search0