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Search & Product Discovery Architecture

The catalogue contains 431 products, so search should help users reach an exact product without replacing the existing category, brand and problem-based discovery paths.

Recommended search journey

Search / Product name → Brand + Category filters → Relevant results → Product page → Evidence → Enquiry

Existing discovery route

Open Product Discovery

Keep Product Discovery as the central discovery hub and let brand/category/problem pages remain alternative entry points.

Search UX requirements

SEO rule for search

Search-result URLs should generally be treated as user-interface states, not as thousands of indexable landing pages. Product, category, brand and guide pages remain the durable search-engine destinations.

AI-search ready knowledge layer

Evidence-first information

Use dedicated pages for products, brands, services, local information and technical guidance. Manufacturer-specific claims remain source-gated; customer reviews are treated as experience evidence rather than technical proof.